Framebridge
Project leadership and primary frontend engineering on a 10-month omnichannel replatform, with direct implementation across the storefront, persistent cart, customer accounts, retail locations, fulfillment choices, checkout, analytics, and launch hardening.
- Responsibility
- Technical lead · hands-on engineering · project delivery
- Focus
- Omnichannel commerce · primary frontend engineering · project leadership
At a glance
My responsibility
What I owned and contributed.
- Built major storefront surfaces across navigation, collections, product Quick View, PDP galleries, merchandising sections, mini-cart behavior, customer accounts, and responsive interaction details.
- Implemented guest-to-customer persistent-cart merging, API endpoint changes, signed customer identity, cart-state recovery, and order-history mapping.
- Connected digital and retail journeys through store selection, distance-sorted locations, store events, pickup and drop-off state, fulfillment context, and consistent delivery estimates from PDP through cart.
- Integrated analytics, support tooling, checkout behavior, and production fixes while debugging launch issues that crossed browser, API, cart, and Shopify boundaries.
- Led the frontend delivery lane, maintained QA environments, reviewed major surfaces, coordinated backend dependencies, and remained a production-code contributor through launch.
A hard problem
Preserving customer and cart state across every channel
A framing project could begin as a guest online, become associated with a signed-in customer, move through a studio, and reach checkout with pickup, drop-off, delivery, and made-to-order context intact. I implemented the frontend and API-facing state transitions behind that journey while coordinating the system boundaries that made it possible.
Project outcome
What changed, shipped, or mattered.
The program launched in roughly 10 months, on schedule and budget, without interrupting live trade across 30+ studios and 250+ retail staff. Shopify reports increases of 15.3% in add-to-cart rate, 8.1% in checkout starts, and 7.5% in overall conversion. Those are project outcomes; my contribution was primary frontend implementation and project leadership across the omnichannel build.
Read the SDG case study